Small businesses often struggle with the best way to fulfill roles that are neither profit-generating nor related directly to business operations. Often these roles include finance/accounting, marketing and information technology (IT). In the earliest stages, the company owner or one of its first employees may undertake these tasks. With a mindset of “we all wear many hats” and do what it takes to help the fledgling business survive and grow, the impact of this cobbled-together approach is minimal: bills will get paid, invoices are sent out, computers are ordered and repairs undertaken… and through trial-and-error, these business essentials are maintained.
But then the company grows. Additional employees are hired, and larger projects are undertaken. More clients or customers mean everyone is busy keeping up, and these support roles may fall to the wayside.Continue Reading